If one can fall back on modifiable product designs, the way to one's own product is also significantly shortened - depending on the changes and adaptations that ultimately have to be implemented and realized for YOUR new product.
The expenditure in the form of money and time is reduced here, since no more research and development services (R&D) are required for various basic functions and thus the technical risk for the complete failure of your project can usually be eliminated.
Here you decide for yourself how much risk it is worth to you to implement your new ideas in order to be the famous nose length ahead of your competitors.